The Italian Abroad Wine Blog
The Italian abroad wine blog is my, Andrea, wine blog and diary. I founded Italyabroad.com in 2003 and have been living abroad for almost 20 years and this blog is a collection of my thoughts mainly about Italian wine and wine in general. I come from an Italian wine making family and got acquainted with wine at a very early age, but I don't just love Italian wine, I love every good wine and drink plenty of it, I am very passionate about good food and travelling, and often my posts include a bit of everything.
To help you understand Italian wines, we have designed a series of wine maps, starting with a DOC and a DOCG wine map, where you can discover the provenance of your favourite Italian wines and I wrote this post that explains the Italian wine classification.
We also have a Youtube channel where you can watch me tasting wine and answering your questions about Italian wines and grapes, from the meaning of DOC to what is an orange wine.
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When buying for our pets we read the labels, the ingredients, we spend time and money, we want to know what we are giving them, when buying our own food the main driver seems to be the price, the offer, the deal, we never check the ingredients or ask ourselves whether these are the things we want to put inside our body. Always remember, you get what you pay for
Prosecco has become the cheapest “appellation” sparkling wine in the UK shelves and as such it is competing with all other cheap sparkling wines. Prosecco has become a commodity, and when a product becomes one, it loses its brand loyalty, this is why Prosecco sales are going down whether the consortium wants to admit it or not.
I am, by definition, against any trend, especially when it is about wine, I do believe that a great wine is a great wine, independently on how it is made and all great producers are responsible grape growers, so whether the grapes are certified organic or not, or the wine is natural or not, it does not really matter.
There is no other country offering the diversity of Italian wines. We could look at some of the numbers of the Italian wine industry from grapes grown to wines made, still it will not offer a real snapshot of the Italian wine offering and yes, Italy has a long way to fully realise its potential and become a wine powerful nation, beyond the quantity, still too much poor quality wine is made and sold, damaging the whole Italian wine brand but if you know where to go, there is no other country like Italy
We all love stories whether we admit it or not, we all are a bit romantic, we all like the “lived happily ever after” ending and marketeers have long know it, but they have never used this approach when marketing wine, until now, until an outsider had to remind all of us the power of stories
Consumers don’t care and don’t want to or have the time to find out what competition is, after all is just a bottle of wine, the medal is enough, it is the sticker that get purchases, and the brighter the color, the more attention the wine gets
I recently read that a Cava producer has started selling its own “premium”, which I see as a tentative to stay away from the price war that is taking place in the category, Prosecco and I keep asking myself if I am the only one thinking that the Prosecco sage has become a joke
I was a winery before approaching a direct line to potential buyers I will firstly look at whether these buyers can get hold of my wines and then who else is using the same system but until them, I will work in getting my wines in as many markets as possible with the right partners without worrying too much about Vivino
What is the problem for Prosecco and why is everyone wishing it to go? There is too much Prosecco that tastes like a cheap sparkling wine, this is real problem.
I love Vinitaly and cant wait to attend next year event, but unless it goes back to its origin and the real reasons why it has been created, why exhibitors and visitors are attending it, I can’t see vinitaly lasting another 50 years
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