What are the most popular Italian wines? There isn’t a single and straight forward answer, it all depends. Popular Italian wines, in which way, the most known and where, Italy or abroad, or the most produced?
The most popular Italian wines, in Italy and abroad, are possibly the likes of Brunello di Montalcino
, recently joined by the Prosecco
, but popularity changes, popularity is seasonal, except for the biggest one and linked to other factors. These are not just wines, they are appellations, with hundreds or thousands of producers making them. For the more educated wine drinkers, there are differences between each producer, and any wine or appellation, not just the ones mentioned, has a list of producers that are considered the best in their group, a list that changes regularly because of new producers joining in and making better wines. Wine evolves.
These are the wines, but there are also individual wines that are admired and popular, perhaps the most famous are the Sassicaia and Tignanello, both red wines from Tuscany, both classified as Supertuscany
and both considered amongst the best wines in the world, not just Italian.
Popular is also a very floating adjective and at the moment, the most popular Italian wines together with the four mentioned above, are Montepulciano d’Abruzzo, Primitivo, Chianti, Pinot Grigio e Nero d’Avola mainly because of the number of bottles made. In the early ’80 the most popular Italian wines were Frascati, Soave, Chianti and Lambrusco, wines that have mostly seen their sales collapsing due to too many poor quality wines sold under their names. Chianti, despite having made the error, it has been working hard to improve its reputation and is slowly improving.
There are also grapes widely planted in Italy and used in many wines, the classic example is the Sangiovese planted almost everywhere in Central Italy and used in numerous wines, that is a very popular grape and for many also a very popular wine. Other grapes include the Barbera, widely grown in the North West of Italy and again, considered, a popular Italian wine.
For Italians and Italy, the situation changes significantly. In Italy, there are thousands of grapes, hundreds of appellations and thousand of winemakers, and in each area or region, the tendency is to drink locally made wines that pair perfectly the local food. For example, in Abruzzo, locals will drink plenty of Montepulciano d’Abruzzo and the other local grape varieties and very little of Pinot Grigio or Prosecco, only tourists will ask for it.
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