Minimum price per alcohol unit
August 24, 2009
During the week end I heard on the radio about the proposal launched by doctors to set a minimum price per alcohol unit to stop people from getting ill because of alcohol consumption. The stats given on the radio also showed that, based on number of hospital admissions, the number of youngster admitted is on the up. The response given by the industry is that setting a minimum price, it will penalise also the responsible drinkers. I don't agree with this response at all. I think that if the government set a minimum price per unit, not only the number of people misusing alcohol will decrease considerably, especially the youngster, but consumers will start buying wine because of their quality and not price, so the all attitude towards wine and alcoholic drinks in general will change, initiating an educational journey that will only have positive effects on the industry as a whole.
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