Best Italian wines, but according to who? When writing about the most popular Italian wines
I started asking the same question.
In Italy there are several wine guides, some more established than others, the Tre Bicchieri Gambero Rosso was at one point the most regarded one, but in the last few years it has lost some of its prestige, with plenty more guides appearing every year, and countless wine competitions. As a rough estimate, every winery is the recipient of a medal or a mention for at least one of their wines, but does this mean that the best Italian wines list includes thousands of wines and that every winery produce a best Italian wine? Maybe.
I don’t believe in objectivity when assessing a wine, we all have our preferences, and we tend to rate higher wines that fit our description, even though we try our hardest to be impartial. If you were to ask ten different experts to rate a wine, it is likely the wine will get 10 different scores, this is often the reason wines are blind judged by more than one expert at a time.
It happened to us, we have witnessed it. Many years ago, when we first started, when we needed exposure and evidence that our wines, from small, unknown, independent, never heard of, producers were good, we entered a small bunch of wines to the main two UK wine competitions, Decanter World Wine Award and the International Wine Challenge. All our wines scored very well between the two competitions, but one of the wines we entered, a Chianti, was awarded a gold medal and included amongst the 50 best wines of the year at the Decanter Awards, but did not even got a commended medal, the lowest score for which a medal is given, at the International Wine Challenge, here what happened and my opinion on wine competitions
Following that episode, we haven’t entered any more competition because of their cost but also because it is all down to the judges who taste the wines, supermarkets, on the other side, that don’t have financial constraint as we and our producers have, regularly enter their wines in several competitions at the same time, so that eventually the wine will get one. Consumers are attracted by the sparkle, they don’t bother to read where the medal comes from.
The Chianti was great, an amazing, a fantastic wine, certainly one of the best Chianti I tasted but it was no different to all other wines
we import, whether a Chianti or a Gavi, the philosophy and approach in selecting them is the same. I believe in wines that should keep surprising the drinker sip after sip, and we are very happy when we have comments like the one we recently received from Anth, “Hi Guys, just a little message, I bought some sublime brunello
from you 8 years ago or so, still in my cellar, tonight I found one you had recommended me years ago. So opened it and it’s beautiful! 8 years in my wine cooler”.
The wine the comment refers to, for example, wasn’t on any guide but it was an amazing wine, a Supertuscan
that as soon as I tasted it I fell in love with, a great wine still great after 8 years in Anth’s wine cooler. Our producers, family run wineries, don’t have a marketing department and spend their time working in the vineyards instead of paying to enter wine competitions hoping that a judge will like their wines, too much of a bet, so, to answer the initial question of what are the best Italian wines, I would say that ours are some.
If you feel like tasting one of the best Italian wine, remember that there are several sources and they change every year, our suggestion is to buy them from your favourite, specialist wine merchant and if you choose us, we guarantee you will not be disappointed.