The Italian Abroad Wine Blog,
The Italian abroad wine blog is Andrea's wine blog and diary. Andrea is the founder of Italyabroad.com and has been living abroad for almost 20 years and this blog is a collection of thoughts mainly about Italian wine and the wine industry. Andrea comes from an Italian wine making family and got acquainted with wine at a very early age, but he does not just love wine, he is also very passionate about food and travelling and often his posts includes a bit of everything.
Hoping to help the understanding of Italian wines, we have designed a series of wine maps, currently it includes DOC and DOCG wine, where you can discover the provenance of your favourite Italian wines.
And if you want to learn more about Italian wines and wine in general, watch Andrea on our Youtube channel tasting our wines and answering questions about Italian wines and grapes, from the Italian wine classification to what is an orange wine.
When buying for our pets we read the labels, the ingredients, we spend time and money, we want to know what we are giving them, when buying our own food the main driver seems to be the price, the offer, the deal, we never check the ingredients or ask ourselves whether these are the things we want to put inside our body. Always remember, you get what you pay for
We all love stories whether we admit it or not, we all are a bit romantic, we all like the “lived happily ever after” ending and marketeers have long know it, but they have never used this approach when marketing wine, until now, until an outsider had to remind all of us the power of stories
I recently read an interview to Pierpaolo Petrassi MW, Waitrose’s head of buying in BWS (beers, wines and spirits) where he warns "that the trend for lower prices across retail was squeezing margins and ultimately threatening sustainability of wine producer". Waitrose is probably coming out now because they don’t have the same power as the other big supermarkets and are being pushed into a corner, being forced to sell the same wines Tesco and Asda sells matching their prices, squashing their margins even more
What next for me, for us, non British, is a big question mark, will I be sent back to Italy or allowed to remain in the UK? The same uncertainty is affecting the wine industry.
Craft beer drinkers, the ones that use social media, can be easily moved to wine, if they can enjoy a good beer, then they can use their acquired knowledge to enjoy a nice glass of wine, the step is closer than everyone thinks