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Adopt an Olive Tree, Nonna Ida

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Why we love it, in collaboration with the "famiglia" behind Nonna Ida olive oil, proudly announces the launch of the initiative: Adopt an Olive Tree. Nestled in the scenic region of Abruzzo, Nonna Ida's cherished olive grove boasts approximately 100 majestic olive trees of the appreciated Gentile di Chieti cultivar, a native variety synonymous with the region's rich heritage. Sadly, these ancient trees have been left neglected, yearning for revival.

At, our passion for extra virgin olive oil knows no bounds. Renowned for its myriad health benefits, including protection against heart disease, cancer, Alzheimer's, and obesity, extra virgin olive oil stands as a beacon of wellness in culinary traditions worldwide.

Upon enrolment, participants will swiftly receive a personalized adoption package, complete with captivating photographs of their adopted olive tree and an official adoption certificate detailing its history and precise location via Google Maps. Adopting an olive tree is more than a gift; it's a sustainable, conscientious gesture suitable for family, friends, or corporate occasions. Your support is crucial in safeguarding these precious groves and preserving our environment for generations to come.

As a token of appreciation, each adopter will receive three quarterly shipments of 3 liters of pristine organic extra virgin olive oil, straight from Nonna Ida's lovingly tended grove.

Join us in this noble endeavour. Together, let's preserve these venerable olive groves and champion environmental stewardship. Your adoption lasts for one year, but its impact endures for a lifetime.

The artisan who made it was founded in 2003 in response to a lack of quality Italian wine and food. As soon as Andrea (the founder) landed in the UK noticed that Italian products available were not the ones he was used to when grwoing up in Italy.

From wine to food, Andrea could not find the quality he was used to and coming from a wine making family, he decided to embark in a journey to source quality Italian wine and food from small Italian, artisan producers:’s mission is to discover and import Italian gems from small, little known, yet dedicated, Italian wineries and artisans.

All our products are authentic and of the highest quality and made using the best, natural ingredients and respecting the environment; none of our product contains palm oil or preservatives, we believe in a healthy living and eating and drinking well is essential for a long and healthy life. We do not import industrially made products or so called "Italian sounding" food.

Since starting in 2003, has been the recipient of several awards.

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