Primitivo

Primitivo is a renowned red grape variety cultivated across southern Italy, from Abruzzo to Basilicata, Sardinia to Campania, but its true spiritual home is Puglia (Apulia)—especially in the famed Manduria region, where it produces some of Italy’s most powerful and expressive red wines.

The origins of Primitivo are believed to trace back over 2,000 years to Dalmatia, brought to Italy by ancient Illyrian settlers who planted it in the Gioia del Colle area. The name Primitivo - from primo, meaning “first” - reflects the grape’s early ripening nature.

In the early 1800s, Primitivo crossed the Atlantic and became known as Zinfandel in the United States. Although long thought to be a separate grape, DNA testing in the late 20th century confirmed that Primitivo and Zinfandel are genetically identical, cementing Primitivo’s international significance.

While once relegated to blends for its color, tannins, and alcohol, Primitivo has seen a revival in recent decades and is now celebrated as Apulia’s flagship red wine grape. It is widely produced under various IGT classifications across the region, but Primitivo di Manduria DOC stands apart for its exceptional quality, structure, and elegance. These wines often reach or exceed 16% ABV, depending on the vintage, and express the best of what Primitivo can offer.

Primitivo grapes yield deep ruby red wines with intense spicy and ripe fruit aromas. On the palate, they are full-bodied, warm, and richly tannic, offering structure, softness, and remarkable persistence. Thanks to its naturally high sugar content, Primitivo wines often feature elevated alcohol levels, making them bold yet balanced.