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The Italian Abroad Wine Blog,

The Italian abroad wine blog is Andrea's wine blog and diary. Andrea is the founder of Italyabroad.com and has been living abroad for almost 20 years and this blog is a collection of thoughts mainly about Italian wine and the wine industry. Andrea comes from an Italian wine making family and got acquainted with wine at a very early age, but he does not just love wine, he is also very passionate about food and travelling and often his posts includes a bit of everything.

Hoping to help the understanding of Italian wines, we have designed a series of wine maps, currently it includes DOC and DOCG wine, where you can discover the provenance of your favourite Italian wines.

And if you want to learn more about Italian wines and wine in general, watch Andrea on our Youtube channel tasting our wines and answering questions about Italian wines and grapes, from the Italian wine classification to what is an orange wine.

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Showing Blog Post For Tag: Marketing ( View All Post )

#LidlSuprise, the power of stories

October 31, 2017    Tags: Wine, Lidl, Marketing, Adverts, Stories View Comments (0)

We all love stories whether we admit it or not, we all are a bit romantic, we all like the “lived happily ever after” ending and marketeers have long know it, but they have never used this approach when marketing wine, until now, until an outsider had to remind all of us the power of stories

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